About Us

About Us

Welcome to Wiwu! We’re on a mission to make personalized beauty and lifestyle choices effortless, inclusive, and enjoyable for everyone.

Who We Are

Wiwu is a forward-thinking platform that blends curated products, expert insights, and cutting-edge AI technology to help you discover the perfect matches for your unique style—starting with your skin tone. Founded in 2023 by a team of beauty enthusiasts, data scientists, and e-commerce innovators, Wiwu was born from the belief that everyone deserves customized recommendations that celebrate their individuality.

Our Mission

To empower you with data-driven, personalized recommendations—whether it’s the ideal skincare routine, the perfect shade of foundation, or a new home accessory—so that every purchase feels like it was made just for you.

Our Vision

We envision a world where technology removes guesswork from self-care and style. By harnessing AI responsibly, we make tailored suggestions accessible to all, bridging the gap between expert knowledge and everyday decisions.

What Sets Us Apart

AI-Driven Skin-Tone Analysis

Simply upload or snap a selfie, and our proprietary AI algorithm analyzes your skin tone with precision. No more trial-and-error—get matched to products that truly complement you.

Curated Marketplace

We partner with top brands and up-and-coming artisans to bring you a wide selection of high-quality products, from beauty essentials and fashion must-haves to home décor and wellness picks.

Inclusive & Ethical

Diversity is at our core. We source products across a spectrum of shades, styles, and price points, and maintain strict ethical and sustainability standards in our brand partnerships.

Expert Insights & Community

Tap into rich content—how-to guides, trend reports, and community forums—so you can learn, share, and connect with like-minded enthusiasts.

Our Values

Personalization: No two individuals are the same. We celebrate uniqueness.

Transparency: Clear information about product ingredients, sourcing, and performance.

Innovation: Continuous improvement through AI research, user feedback, and industry collaboration.

Integrity: Ethical partnerships and a steadfast commitment to user privacy and data security.

Meet the Team

Our multidisciplinary team brings together expertise in machine learning, beauty science, e-commerce, and customer experience. From data engineers fine-tuning our skin-tone algorithm to content creators sharing the latest trends, everyone at Wiwu is driven by a common passion: helping you look and feel your best.

Join Us on the Journey

Whether you’re a beauty aficionado, a style seeker, or simply curious, Wiwu is here to guide you every step of the way. Dive in—create an account, explore our AI feature, and discover products tailored just for you.