Wiwu Privacy Policy

Last updated: July 2025

Welcome to Wiwu! Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and related services (collectively, the “Services”). By accessing or using our Services, you agree to this Privacy Policy.

1. Information We Collect

1.1 Personal Information

1. Account Registration: name, email address, phone number, password
2. Profile Data: profile photo, address, preferences
3. Communications: customer support inquiries, feedback

1.2 Automatically Collected Information

1. Usage Data: pages visited, features used, timestamps, device/browser information
2. Location Data: coarse location based on IP address
3. Cookies & Tracking: cookies, web beacons, local storage

1.3 Uploaded Content

1. Photos & Media: images you upload (e.g., for AI skin-tone analysis)
2. Metadata: EXIF data embedded in uploaded media

2. How We Use Your Information

1. Provide & Improve Services: personalize content, power AI-based features like skin-tone matching, optimize performance
2. Account Management: authenticate users, process transactions, send notifications
3. Communication: respond to support requests, send service updates, marketing (with opt-in)
4. Analytics & Research: understand usage trends, improve user experience
5. Security & Compliance: detect and prevent fraud, comply with legal obligations

3. Sharing & Disclosure

1. Service Providers: trusted vendors who help operate our Services (e.g., cloud hosting, analytics, payment processors)
2. Legal Requirements: to comply with court orders, law enforcement, or government regulations
3. Business Transfers: in connection with mergers, acquisitions, or asset sales (you will be notified)
4. With Your Consent: when you explicitly authorize us

We do not sell your personal data to third parties.

4. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to:

1. Remember your preferences and login state
2. Understand usage patterns
3. Serve targeted, interest-based content

You can control or disable cookies in your browser settings; note that disabling cookies may limit functionality.

5. Security

We implement reasonable technical and organizational measures to protect your information, including:

1. Encryption in transit (TLS)
2. Encryption at rest where appropriate
3. Access controls and auditing
4. Regular security assessments

However, no system is 100% secure—please use strong, unique passwords and notify us of any suspected breaches.

6. Data Retention

We retain your personal information only as long as necessary to:

1. Provide the Services
2. Comply with legal obligations
3. Resolve disputes and enforce agreements

When data is no longer needed, we delete or anonymize it.

7. Children’s Privacy

Our Services are not intended for children under 13. We do not knowingly collect information from anyone under 13. If we learn that we have collected data from a child under 13, we will promptly delete it.

8. Third-Party Links

Our Services may contain links to third-party websites or services. This Privacy Policy applies only to Wiwu’s data practices. Please review the privacy policies of those third parties before providing any personal information.

9. International Transfers

If you’re accessing the Services from outside of our home country, your data may be transferred to and processed in the [country where Wiwu operates]. We take steps to ensure adequate safeguards are in place.

10. Changes to This Policy

We may update this Privacy Policy occasionally. When we do, we will revise the “Last updated” date and, when appropriate, notify you (e.g., via email or in-app notice). Continued use of the Services after changes constitutes acceptance.

11. Your Rights & Choices

Depending on your jurisdiction, you may have rights to:

1. Access, correct, or delete your personal data
2. Object to or restrict processing
3. Receive a copy of your data in a portable format
4. Withdraw consent where applicable

To exercise any rights, please contact us at the address below.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:

Wiwu Privacy Team